A CREATIVE CALL TO ACTION BY MARCUS BRANCH

Creativity is a fundamental need in society.

Advancements in technology and an increased global climate have led to the ability to easily share information, which has increased the speed of innovation.

One of the fundamental tenants of creativity is to build on the ideas of others. This is true for both brainstorming and finding inspiration for new ideas. Collectively, when we solve one problem we create the opportunity for other problems to be solved. A simple example is the creation of fire. The genesis of fire was for warmth and as a defense mechanism against animals. However, the ability to create fire led to the solution of other problems like cooking and storing food or building more sophisticated weapons.

As a result of our increased connectedness, we are able to learn from and build upon innovations faster. Problems are always being solved and therefore created; leading to a constant climate of change. Small incremental changes such as new models of phones, and large dynamic changes such as artificial intelligence continue to advance the complex nature of change.

Creativity is our modern-day survival tool. It enables you to influence innovation around you, navigate uncertainty, and keep pace with today’s ever-changing environment. It has become necessary for individuals and businesses to embrace their creativity.

This is your creative call to action. Change will not wait until you are ready. Embrace your creativity to survive and thrive or find a seat to watch the world pass you by.