WHAT DRIVES MY CREATIVITY? BY BRENDAN ARMSTRONG

Novelty… Humor captivates me. I am constantly searching for ways I can be uniquely funny. I find that the most ingenious ideas are the most novel. Take the GEICO lizard as an example. That is hilarious. I think the GEICO commercials are the best, and I remember them vividly. See how that works? What sticks out to me is what is most novel and funny, like the GEICO lizard. Who else has a British lizard as their mascot?

Success is separating your idea from the pack. The goal is to get people to remember. For me, it’s comedy and novelty. Originality is just as important as novelty. Ideas must be original. I am constantly thinking of new ways of branding that are different from the rest with respect to a particular product. The combination of novelty, humor, and uniqueness are a recipe for success. They are the ingredients that make up my creativity cake… or you can say they are the aspects that drive my creativity.