CREATIVITY AND ART ARE NOT THE SAME THING BY JACK BROWNLEE

I love both.

While they are independent of each other and require different skills, they follow a similar process. In art, you begin with a goal or with an idea and start working and make changes as you come up with new ideas. Creativity and innovation work much the same way. You start with an idea and then change it and evolve it until it’s ready to market.

When we utilize creativity to invent or to solve problems, we go through a process, whether consciously or unconsciously, of turning a thought, a creative idea, into a reality. We constantly evolve and change our ideas so that they work. It is not unusual to develop an idea, and then stumble across a better one while ideating the original, causing us to drop that original idea and pursue it further. In the above work, I took a sketch I had made on a whiteboard of a compass, and went through countless iterations and additions. My creative process is very similar. Start with an idea and continue to develop it until you’ve turned an unformed idea into a marketable product or service.

So while creativity and art are often mistakenly seen as the same, they do follow similar processes.