Dive Into a New Perspective
Forget thinking outside the box, think from a different perspective. It’s easy to see what’s right in front
of you, but not all problems are obvious. What if we tried it this way? Have you ever thought about
trying this method? Think about industry disruptors like Apple or Ikea. Smartphones are cool, what if we
made the keyboard digital? Furniture is time consuming to assemble, what if we left that up to the
customer? The customer might not even know what they needed until it’s right in front of them.
Innovation doesn’t necessarily come from scratch. Some of the best ideas are born from things that
already exist. Next time you’re brainstorming, step back for a minute and jump in the pool. You might
find something new.
By: Trevor Ifft
Year: Junior
Major: Information Systems, Entrepreneurship
Hometown: Bay Village, Ohio
Fun fact: I’m ambidextrous on the drum kit
Keywords: Perspective, Innovation, Industry disruptors