INNOVATION THROUGH DETERMINATION: A FOUNDER'S PERSPECTIVE BY BLAKE FAULKNER

I observe much of the creativity in my life through the work that I do within my startup which is a

large storefront offering hundreds of digital assets for game developers. I frequently spend

hours working on different concepts for user interfaces and user experiences. In developing

those concepts I often feel that I am stretching my creativity and effort to the limits, attempting to

reach outside of my creative complex to find inspiration to innovate from. In the context of the

work that I do within my company, my creativity is driven by my determination to add value in a

meaningful way to the lives of those that I serve. I’m a visual innovator, so when I go to create

something new or coordinate a user experience that hasn’t been done before on another

platform, I draw heavily inspiration from popular art movements. Something that I have l earned

about creativity is that it can come and go, creativity block is a formidable opponent in many

meaningful ways. I would say the best way to confront a creativity block would be to take a step

back and seek out alternative inspirations from sources that you might otherwise ignore

because often the inspiration that we need is around us in some form or fashion.