WANDER, RIGHT, WRONG BY TREVOR CASOLO

“Stop Looking” 

I am new to entrepreneurship and I struggle to actively think creatively. When I receive creative assignments I find myself looking for an answer and wondering “what does he want?”

It’s almost like digging through sand for the right idea as if it were buried treasure. The idea never shows. 

My best ideas always come when I am not actively thinking at all. I stumble upon them when my mind is aimlessly walking. Similar to a stroll down the beach, you are walking in one direction but you aren’t looking for anything in particular. 

When you wander, that's when you find the purest inspiration.