THE RATIONAL APPROACH BY HENRY NEWELL

I often find that creatives battle the idea of rationalizing one’s creative and artistic endeavors.

I simply have a different point of view. Try this perspective; to rationalize isn’t simply to make something ordinary, rather it is a way to better frame the extraordinary. 

Rationalization;

the action of reorganizing a process or system so as to make it more logical and consistent.

Imagine a better world, and rationalize it to make it real.

Don’t let your logic limit yourself. Rationalize your creativity. Rationalize how you approach your day.

Rationalize everything and get the best out of everything.