CHOCOLATE CHIP COOKIES ARE IN CRISIS! BY MARYANNE SMITH

Making chocolate chip cookies is the WORST! No offense, Ruth Wakefield.

Don’t get me wrong, if you give me a chocolate chip cookie, I will eat it and I will love it. I am not a psychopath. (especially if it’s warm right out of the oven. Doesn’t get much better)

But ask me to make them, and you’ll get an eye-roll instead.

Chocolate chip cookies are so safe, so easy, so vanilla. There is nothing different, they are the same every time. I can recite the recipe on the back of the Nestle Tollhouse ChocolateChip package by heart.

There are so many things you can put in a cookie, so many ways to change it. Some people ask, “Why mess with success?” But, to quote, B.o.B, “I used to dream of success, now success is inadequate.”

To cite a more relevant source, Todd Henry, there are four levels in the entrepreneurial journey:

• Discovery: you learn about a problem

• Emulation: you mimic what is being done to solve it.

• Divergence: you discover your own solution and become a creative entrepreneur

• Crisis: you stagnate in your success and forget to continually innovate.

• (*repeat*)

Chocolate chip cookies are in crisis. They are not innovative. They are an old fix in desperate need of change.

I’m ready to mess with success.

And even if I fail, I’ll have fun in the process!

So what is your chocolate chip cookie crisis?

More importantly, what are you doing about it?